Print Ad Project

Creating an Effective Print Ad

Ads come in all shapes and sizes, but they have one main purpose, to sell a product, service or brand.

There are 5 major parts to a print ad.

1. Artwork
2. Titles
3. Body Copy
4. Contact Information
5. Extras

Assignment

Create a print ad for one of your two candy/power bars. It must include the first 4 parts of a print ad.

• Find a large graphic that catches the attention of the viewer.
• Create a Headline that will send the viewer to the body copy for more information about the product. (ie. Bacon to Go!)
• Include body copy that describes the product and it's benefits.
• Include contact information at the bottom. (Company Address, E-mail and Corporate Identity Symbol)
• Place a 3D product shot at the bottom of the ad. Use Layer Style/Bevel Emboss to make it three dimensional. Use Layer Style/Drop Shadow to add depth.
• Use the ad below as a model.

Candy/Power Bar Project

Assignment:

Your assignment is to create a new candy or power bar! As you may know the candy bar market is over saturated with different varieties. You must find an unfilled niche and monopolize on it. (Create 2)

Some possible ideas:

1. A super "pick me up bar", perhaps with twice the sugar and added caffeine.
2. The "Love" Bar - An aphrodisiac?
3. Headache Bar - Cures your headache and your sweet tooth.
4. A repellent Bar - What could it repel? Mosquitos? Door to dor salesman?
5. An unusual flavor - I know this is a rip off of Harry Potter, but vomit and earwax flavors could make for an unusual product.

What does the bar need to include?

• A catchy name in a bright color. Make sure it's easy to read. Your want your bar to stick out from the many other bars in the rack.
• A simple background: Don't confuse the shopper with too much visual information.
• A description: A High Nutrition Bar, etc.
• Flavor: i.e. Grass
• Weight in ounces.
• Size of the front of the bar: 2"x5 5/8". Add an inch on each side so it will wrap around the bar.

Each bar will be presented as a 3D mock up.

Why do you have to run?