Print Ad Project

Creating an Effective Print Ad

Ads come in all shapes and sizes, but they have one main purpose, to sell a product, service or brand.

There are 5 major parts to a print ad.

1. Artwork
2. Titles
3. Body Copy
4. Contact Information
5. Extras

Assignment

Create a print ad for one of your two candy/power bars. It must include the first 4 parts of a print ad.

• Find a large graphic that catches the attention of the viewer.
• Create a Headline that will send the viewer to the body copy for more information about the product. (ie. Bacon to Go!)
• Include body copy that describes the product and it's benefits.
• Include contact information at the bottom. (Company Address, E-mail and Corporate Identity Symbol)
• Place a 3D product shot at the bottom of the ad. Use Layer Style/Bevel Emboss to make it three dimensional. Use Layer Style/Drop Shadow to add depth.
• Use the ad below as a model.